39+ B2B Lead Generation Ideas, Campaign Examples & Best Practices

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Imagine having a list of 5000 people who showed interest in your product and service. You have their email address, name, company name, and phone number and they gave you permission to reach out to them.

Now that you imagined your business heaven of having 5000 leads think about the opportunities something like this opens. With some lead nurturing you can turn about 250-500 of these leads into customers. If you convert 250-500 leads into paying customers each year, and your B2B product is priced at $1000, you may get $250K to $500K additional revenue per year or around $20K-$41K per month. That must sound appealing. ??

Keep on reading and you’re one step closer to making it happen! ?

First, you can read about what’s a lead, lead generation, and lead nurturing.

After, I’ll show you over 39 practical b2b lead generation examples, techniques, ideas and tools which you can apply to your lead gen activities.

To make all this as actionable as possible, I’ll show you 21+ lead generation examples where you’ll see these techniques used by actual companies.

So, you’ll get to see 6 high converting lead generation landing page examples.

Then, I’ll show you 6 excellent lead generation forms.

And finally, we’ll go through 12 popular lead generation tools which will let you take what you’ve learned here into action.

Applying just some of these lead generation ideas, examples, techniques, and tools will undoubtedly skyrocket your lead generation activities. ? Let’s dive in!

About Lead Generation in a Nutshell

A lead is a person who indicated interest in your company’s product or service. People can show interest by downloading a free info product like an ebook, subscribing to your newsletter, or enabling your push notifications. Of course, there are tons of other ways a person can become a lead; we’ll get to them later.

Lead generation is the process of converting “strangers” like website visitors into leads. The lead generation process usually ends with an exchange.

Flowchart explaining the process of lead generation

For example, a website visitor gives you their email address and name to download one of your free ebooks. They gave you their valuable contact information, and you gave them some great educational content. From this point on, you can use this info for following up with different types of email marketing messages. Don’t forget that any business transaction is about creating a mutually beneficial relationship. Use these timeless sales principles in your communication.

Once a person becomes a lead, you’ll need to nurture them. Lead nurturing is usually done with email marketing automation, but there are tons of other channels you can use.  Real nurturing consists of:

  • showing empathy,
  • understanding the pain, they try to solve,
  • helping them solve their pain to the best of your abilities.
Flowchart explaining the process of lead nurturing

By doing this, you provide real value to the lead. This experience builds trust between the lead and your company. This trust makes it much more likely that they’ll end up buying your service or product. ❤️️

Additional Resource: 3 Lead Nurturing Tips that Immediately Boost Your Campaigns

21+ Inspiring Lead Generation Ideas and Examples

Now, that we covered the basics, I’ll show you some lead generation examples and ideas. I’m sure you’ll find a couple of strategies that you can experiment for your own business.

When choosing what to use out of these take your industry, business model and audience into account and find something that fits everything. Drafting a lead generation strategy out of all these samples and ideas will yield the best results.

1. Use push notifications to reach website visitors

how to use push notifications for lead generation Pushcrew example

Browser, in-app and web push notifications are a fairly new channel to reach those website visitors who haven’t given you their email addresses. It gives you the chance to bring them back!

But what if you use them as a lead generation technique?

Opting in for push notifications is a smaller commitment than giving an email address so that you can generate tons of top of the funnel leads with push notifications. How?

Combined with a lead generation landing page or pop up form. It can easily bring back visitors so later you can convert them to a subscriber and send them marketing emails.

The Pushcrew team wrote an awesome beginner’s guide to web push notification. If you’re interested in implementing push notifications for lead generation I recommend checking it out.

Here are some key statistics I took from the guide:

“Website Push Notifications maintain a healthy click rate of 4-6% even when the number of subscribers increases above 25,000.”

Wednesday is the best day to send a Push Notification if you want a higher click rate. The average CTR on Wednesday stands at 6.21%.”

“53.1% of subscribers preferred notifications with big images over plain notifications.”

Learn from the best! See how 38 experts like Adam Houlahan, Sam Hurley, Erik Qualman, Ritchie Pettauer, Mandy McEwen and Tim Hughes use web push notifications to get killer results.

2. Convert visitors to leads with on-site retargeting

use exit intent popups to generate leads

It’s one thing to use pop-up forms for B2B lead generation, but you can easily get it to the next level.

One way you can collect contact information is to show pop-ups as exit intent is recognized. Exit intent is when visitors approach the “close” button on their browser.

As soon as a visitor starts to do it, a pop-up appears, and you will have the chance to ask for the contact information by offering:

  • a coupon for a discount,
  • a free ebook,
  • an email course,
  • a one-to-one consultation,
  • newsletter subscription,

…or anything that works for your business.

You can also show completely personalized messages based on your blog or website visitors’ behavior.

For example, if a person visits your pricing page and checked one of your features, it’s good to offer a quick consultation, a relevant case study or course. Targeted offers will have insanely high conversion rate!

3. Automate cold emails and focus on things that matter

Email is a powerful lead generation tool. It gets even better once you automate 20% of conversations that bring you 80% of the revenue.

One of the best ways to make sure you have fresh leads to work with is to automate your cold emails. And if you write them manually, it still makes sense to do it as a campaign because you will learn infinitely more about how to adjust your outreach than doing it by hand.

Prospect.io is a nifty tool that allows you to find anyone’s email address using their professional website or LinkedIn profile and put them in an automatic sequence. These usually consist of 3-4 emails and always halt whenever you receive a first response, so you can start working on those relationships and close all the deals!

Furthermore, the automation doesn’t end, as you can integrate it further with your CRM, and many other apps.

The Prospect.io team prepared a comprehensive cold emailing course for beginners. If you’re just starting up with outbound sales, or your reply rates don’t hit 30% yet, it’s a must read!

4. Offer valuable lead magnets or hooks

lead magnet and hook samples for lead generation

Lead magnets or hooks are gated info products and are the most widely used methods of lead generation among any international B2B marketplace. Gated means that downloading these pieces of content requires an opt-in.

Let’s look at what kinds of lead magnets exist. Choose a couple from this list, make sure they fit your business model and whether it’s the type of content your audience likes to consume.

All of the upcoming examples and ideas can yield even better results if you use them as content upgrades.

Let’s say you wrote a blog post about email list growth, offer a checklist with step-by-step instructions on how to grow an email list as a content upgrade.

Your readers will have to give you their email address to download the checklist. BOOM, now you can educate them with some email marketing that provides value.

5. Create an email course to educate your leads

Email Course lead gen idea

An email course can be a very good lead magnet. Teaching people highly specific and valuable knowledge is always a thing that makes people opt-in.

One of the best things about these courses is that it doesn’t require as much resource as you would need for a video course.

Create a short email course that educates your audience on a topic related to your product step by step. Build a lead capture landing page for this purpose, collect the subscribers there, and follow-up with automated emails.

It is important to go with the best practices when you get started. Setting up a B2B lead generation funnel that relies on a web page and email marketing is like designing your product: you need to provide great user experience throughout the funnel.

Landing page templates are proven and follow the best practices – so it is a good opportunity to use them instead of building one from scratch. Also, I’ll share some high converting landing page samples in the next section to get your creative juices flowing. ?

6. Write an actionable checklist

Downloadable checklists are great because they are actionable, teaches something that is highly specific and easily consumable.

What can you write a checklist about? Basically everything you can divide into steps, like:

  • How to improve your SEO via backlinking?
  • How to outsource your content to agencies?
  • How to do sales without selling actually?
  • How to do gardening in the inner city?
  • Items you need for a road trip across Europe

Think about your own industry and the pain points of your audience, find 5-6 topics, write them down and create PDFs from these. Always think about lists that can be done step-by-step. ✔️

Colorful product launch checklist covering all bases by AMaqsood

7. Deliver real value with your newsletter

Believe it or not but your newsletter can be a good lead generation tactic for you. But you have to pay attention to send relevant, interesting, truly valuable content.

For example, The Hustle is a newsletter for entrepreneurs about the most recent tech news. Every June they organize an event around “Startup tactics for non-techies” and they use their newsletter as their most important source of leads for getting attendees.

example newsletter for lead generation

Best newsletters are great lead magnets because their value proposition is unique, entertaining and does not say that boring “subscribe to our newsletter” message.

Christmas is a special time, it calls for special newsletters. Check how these 11 companies used those techniques in their Christmas email designs.

8. Repurpose your presentations

Creating presentations is a type of content that’s still great and especially when it comes to Slideshare that is the biggest presentation sharing platform.

You have 2 options for lead generation:

  1. Free option: You can upload your presentations to Slideshare for free and still get an awesome traffic to it. And you can easily add a link to the bio and the description that sends the traffic in question to a standalone landing page.
  2. Paid option: Like Turnstile, Slideshare supports the option to insert lead capture forms into your slide. As a result, you can add a gate to a part of your presentation that asks for contact information.

9. Videos are HOT, take advantage

Stop your videos and ask for contact info from the viewer with Wistia Turnstile

Video marketing is quite a hot topic as it makes understanding easier, can be very interesting and also funny.

According to SmallBizTrends, global internet-based consumer video traffic will be 80% of the total consumer internet traffic by 2019.”

And you can convert leads easily by asking for email addresses if someone wants to watch your whole video!

Make your video stop before something interesting will happen. Let’s say just before you tell the viewer an easy solution to a problem you described before. People love finished stories and tend to do a lot of things (like social sharing or subscribing) in order to see the outcome.

Also, you can generate leads with multiple lesson educational video courses, where you give the first lesson away and then you require an opt-in if people want to access the rest of the lessons.

A video is a good medium as it is quite engaging and also have higher possibility to go viral. On the other hand, you need more resources to create good quality videos.

But you can save time if you can repurpose your existing content. Just pick a topic you already wrote about and tell more about it, dig deeper.

Videos can work as a lead magnet even if they are not educational. It can be your opinion, something funny or interesting – it depends on your industry.

For example, Brian Dean posts free educational videos on his YouTube channel.

Tons of people watch his videos, but if they’d like to dig deeper they’ll visit his blog where among awesome blog articles he also has gated content to generate leads.

10. Educate your leads with a webinar

Live, limited time webinars can work very well for generating leads. As you restrict the number of people who can attend your online event, you create the VIP feeling that is one of the most catchy things. FOMO is real!

A good webinar does not only help you generate more leads but it can easily help you get actual subscribers for your business’ email list.

As an example, Content Marketing Institute regularly offers free webinars.

use webinars to generate leads

11. Generating leads can be fun with quizzes

Using quizzes for B2B lead generation is a fairly new lead generation technique. It hasn’t been done to death, so if you create engaging and fun quizzes it’ll be a goldmine of leads for your business. People like to test their skills and marketers can easily take advantage of that.

However, creating engaging questionnaires is challenging. You have to ask for the contact information at exactly the right time. Your quizzes shouldn’t be too easy but shouldn’t be too hard either.

generate lead with quizzes

12. Podcast: give them something to listen on-the-go

Get some recording gear, podcast hosting software, and record your thoughts on a topic. Be entertaining and professional, chat with experts in your field and promote it on your channels.

Podcasting is a great community-building tool and you can target these people with other lead magnets easily to grow your subscriber list.

Pro Tip: Find questions related to your industry on Quora, and then answer them on your podcast.

For instance, Duct Tape Marketing has an amazing podcast.

lead generation with podcast idea

13. Interview: Let your leads learn from the best

Research and reach out to the professional your audience would love to listen to. It can be an industry expert, an opinion leader or even a celebrity.

Interviews are great because they can be a good incentive, it builds your trustworthiness and very easy to advertise it on social media.

14. Create share-worthy infographics

Good infographics require a lot of work from you:

  1. Generate data
  2. Identify patterns
  3. Outline key takeaways
  4. Visualize data in an understandable, simple way

They are great not just for generating leads, but good infographics can also help you get some backlinks.

Use an embed code so that large media outlets (think Forbes, Entrepreneur, Mashable) can easily republish your infographic on their own sites by just copy-pasting that code.
Don’t know how to create such an embed code? Don’t worry. Just use Siege Media’s Free Embed Code Generator.

For example, Antavo created an astonishing infographic about loyalty programs that was republished by Hubspot.

lead generation with infographics idea

Another great, topical example is this infographic guide to creating your lead generation funnel.

15. Case study: show how you helped others succeed

Let’s say a website visitor asks you this question on live chat: How can you help my business? You would tell a real story about one of your customers and how his/her company used your product and what results he/she got.

These case studies give your prospects ideas on how to use your product and assure them that it truly works.

But not only successes are important. You can also tell stories about failures. This way you can teach others what not to do in different situations.

For example, Hootsuite created an amazing case study with their client’s achievements.

case studies are great for lead generation

The Kissmetrics blog created a good guide on how to write a great case study.

16. Consultation: help your leads solve their challenges

Offer consultation to your prospects and provide customized, personalized value and experience.

Don’t be too salesy though’, it can easily frighten your prospects away.

The marketing of the new era is more about solving difficulties by introducing an approach instead of hard selling. Keep it in mind!

As an example, the Holini team does it quite well:

Holini Free consultation to generate leads

17. Free tools are awesome!

The reason I listed free tools as a lead magnet sample because it is a great opportunity to collect high quality leads for your business.

As an illustration, Crazyegg asks for your website URL and then gives you heatmap analytics.

offer free tools related to your business to generate leads

CoSchedule has a Headline Analyzer, which is a great free tool and helped them gain tremendous exposure and tons of leads.

18. Solve problems in an interactive way with a calculator

Calculators are great for generating leads: solve a problem your audience has in an interactive way!

Ion Interactive does this well with its ROI calculator. You choose your interest, tell some things about your business and then it shows you what you lose.

show value with a calculator to generate leads

It explicitly shows you the pain you face and offer you a solution via its service.

19. Offer a buyer converter product

If you would like to know more about the concept of buyer converter product, you can read about it in our post about the buyer converter product.

These are low-ticket offers that convert leads or visitors into customers. They only pay a few dollars… but it fundamentally changes the relationship between you and your prospect.

20. Your trial version is a lead magnet, too

Free trials are usually offered by SaaS solutions and gives an opportunity for people to give the software a try.

It also means that you get their contact information so it can be a good B2B lead generation strategy for software companies.

Trials vary company-by-company: they can be 1 or 2 weeks, 1 month or even longer.

The length of your trial should fit your sales cycle length – but it usually requires a long learning curve for you to truly understand it.

In the example below, you can see Dropbox’s 30-day free trial for the business plan.

use your trial period and generate leads

21. E-book: The OG lead magnet

E-books are the OG lead magnets. They are great because you can easily create them based on your best blog articles.

Choose a topic, collect your best-performing articles, connect them, add additional value, and done!

For instance, Unbounce offers “The Conversion Marketer’s Guide to Landing Page Copywriting” ebook in order to collect emails for marketing.

Or Zapier offers a lead magnet on project management.

ebooks as gated content are still great for lead generation

Or you can download an ebook on Product Management from Accompa too.

22. Exclusive Offers: who doesn’t like to feel special?

VIP content

If you publish great, actionable, and value-packed pieces, you can hide different sections of your blog content from visitors. In order to read the rest of your blog content, ask for an email address!

This is one of the best marketing strategies to generate more leads – using your own blog as a lead magnet will insanely increase the sign-up rate.

The only drawback is that it can easily ruin the experience for your visitors – I don’t really recommend it until you have a big and engaged audience.


If you are about to launch a new product, a newsletter or something that deserves a standalone campaign, it is usually good to create a separate landing page for it.

On this web page, you can tell your value proposition and allow people to subscribe – so you can build an audience way before you launch it. You can send teaser and announcement emails to this list to create some buzz and disclose some details about the product.

Waitlists can create a VIP membership feeling, therefore it can be a powerful lead magnet for your business.

Another way to use it is to test a market with a value proposition.

Just build a lead capture landing page around an assumption. Promote it and check whether there is a need for it – validating your products even before creating it can be an excellent way to find product/market fit sooner.

You can create a wait list with any type of web page builder such as Unbounce.

In addition, this waitlist builder tool below helps you get started and provides enhanced gamification opportunities to help your landing page be viral:

build a waitlist full of leads

6 High Converting B2B Lead Generation Landing Page Examples

1. Unbounce

As one of the leading landing page building software, Unbounce can’t allow having anything else than the best when it comes to landing pages.

This is a great example of a high converting lead generation landing page. What makes it great? Just have a look at the arrangement:

unbounce lead gen landing page sample

Small logo, eye-catch head- and tagline, great copy highlighting the benefit of the offer, a nice mockup in the middle and the lead gen form on the right side. Everything you need to generate leads!

2. iPro Academy

IPro Academy is a membership-based community around creating websites and driving traffic to them via Facebook, Google and Bing Ads.

One of their main offers to generate leads is a free report about increasing the ROI of Facebook campaigns. They offer this report on a short but sweet lead capture landing page that looks something like this:

iPro Academy lead gen landing exampleiPro Academy lead gen landing page inspiration

Minimal, but effective copy with well-placed form and CTA and a nice mockup to sweeten the deal. If your offer is great this can be enough to convert a high number of leads.

3. Automizy

We ran a lead generation campaign in the first quarter of 2018. The offer was our Lead Generation Cheat Sheet.

We ran a conversion optimized Facebook campaign to drive traffic that converts to this landing page:

The landing page for the Lead Generation Cheat Sheet Campaign

During this lead generation campaign, the landing page you see above had a conversion rate of 41%!

The ad creatives, the cheat sheet, and the lead nurturing emails had the same colors, icons, and fonts. It’s key to create a consistent experience throughout your lead funnels because:

  • you reinforce your brand,
  • a consistent brand makes you seem more professional,
  • and coherent visuals create trust.

There’s not much going on in the first view of this landing page example, only what’s necessary.

There’s a little branding on the very top; then there’s the title of the offer, a short value proposition, the logo of the campaign, a clean form, and a straightforward CTA.

I also put a little GIF arrow on the bottom of the first view so people see there’s more content below. It’s for people who need a bit more convincing.

Previously we had a landing with a similar arrangement, the only difference was that the form wasn’t in the first view. That landing page converted at 9.5%, which is a huge difference compared to 40%.

The reason behind this is that lots of people are already convinced by the ad creative and copy that it’s something they want. So they just click through and quickly type in their email and name without any scrolling. 

Later on, you can read about lead generation forms where I’ll go into more detail and compare the two landing pages.

4. Yellow Pages

Yellow Pages doesn’t need any introduction. This simple lead capture landing page of theirs is simple yet efficient:

Yellow Pages landing page inspiration

There are some branding and contact info on top.

Right under there’s some social proof in the headline, which is then reinforced by the tagline. Excellent copywriting.

Below that you can see a simple which only asks for absolutely crucial contact info. What’s especially great about this page is the yellow CTA really pops on the black and white landing.

5. Litmus

Litmus is an email creative platform, they provide email analytics, spam testing, an email builder and awesome templates.

For the past couple years they release their report called the State of Email as gated content for lead generation and their landing pages are always great.

Here’s the page of the 2018 State of Email:

lead gen landing sample Litmus

Really clean design with nothing but the key elements on the first view.

White and shades of grey with only the key visual elements in color: the logo, the mockup, and CTA. Great arrangement and visual hierarchy.

6. Sumo – Email 1K

One of the best, targeted lead generation techniques SumoMe and AppSumo does is a 30-day course called Email 1K.

During the course, you can learn how to double your email list in 30 days based on trusted expert advice and guidance.

The landing page of the course is conversion optimized to the max! Just the first view makes you say: take my email address and teach me how to make people give me theirs! 😀

Sumo email 1k lead generation example landing page

Great copy and social proof are what makes this landing page great.

The headline itself is enticing enough, but check out the tagline under. Show me a person who wouldn’t want to learn from people who grew email lists to over 10 million subscribers. Maybe my grandma, but she doesn’t have an online business, does she? ?

If this doesn’t convince you, they mix a little FOMO in with the countdown timer. And if you’re not falling for FOMO they explain the real value of the course backed by real data.

6 Great B2B Lead Generation Form Examples

Before getting into the actual form examples, let’s cover some lead generation form best practices.

Using too many fields can hurt your conversion rates! Only use fields for the information you really need. Otherwise, lots of visitors won’t opt in because it requires too much work from them.

Make the form appear smaller. If you have to use more fields for lead qualification or segmentation purposes, make the whole form look smaller. Play around with padding and styling to it seems like it requires less time to fill it out.

Placement is another major factor when it comes to lead gen forms.

Let’s compare two of our landing pages. Pay attention to the placement of the lead generation forms in both of these landing pages.

Here’s the landing page for the “Triple the Value of your Email List Email Course”:

Comparing 2 Automizy landing pages

As you can see, on this page above the form is below the fold. So visitors have to scroll down and then enter their first name and email address to opt-in.

And here’s the first view of our landing page for the “Your Ultimate Lead Generation Cheat Sheet”:

Comparing 2 Automizy landing pages

As you can see the design is pretty similar, I just made some changes to the arrangement to move the form above the fold.

What do you think which landing page has better a conversion rate?

The second one! During a 3 month campaign, it converted to 41%. The first one had a conversion rate of 9.5% on the same time interval. These are two similar offers and I think the power placement was a primary factor contributing to the higher conversion rate.

The power of placement in action!

Now let’s have a look at some fantastic B2B lead generation form samples to get you inspired.

1. Sumo – Download Exclusive …

Take note; Sumo does a great job of optimizing their lead generation forms for specific purposes and stages of the funnel.

Sumo lead generation form inspiration

This lead generation form example is great for a number of reasons:

  • The headline is straightforward and highlights the offer.
  • The tagline builds on the offer of the headline, goes into a bit more detail and re-enforces that the content is free.
  • There are only 3 fields in the form which should be enough for qualification but shouldn’t hurt conversions.
  • The CTA is well placed, and the text couldn’t be any more clear.

2. VentureHarbour – Register to this Event

This lead generation form sample from VentureHarbour is different than the previous one, but it’s just as great.

VentureHarbour webinar lead gen form example

It’s a webinar registration form. The headline is straightforward, but does the job and describes the purpose of the form.

There are 4 fields, 2 checkboxes, and a CTA.

This might seem too much, but they did something to ease the subscribers and increase their conversion. The 2 arrows on each side with “When” and “Your details” clearly shows that only 2 fields require personal information, the other 2 is just for scheduling purposes.

This is the reason I wanted to show this form as a sample. Simple stuff like 2 arrows can have a huge impact on conversions.

The CTA is really clean but big enough to catch the eye, and the text is as simple and explicit as it gets.

3. SEMRush – Download

Both previous examples were pretty different, but great in their domain. This one from SEMRush is another lead generation form sample that varies from the other two. I think showing a wider range of proven forms will give you a broader perspective on lead gen forms.

Check out how SEMRush uses forms to generate leads

As you can see the form is below the fold, but there a prominent “Download” call to action right next to the cover and below the title. Clicking on the CTA will put the form into view. Nice execution!

The form contains 4 fields and 2 checkboxes. The 4 fields don’t ask too much from the subscribers, and the 2 checkboxes are mandatory for legal purposes.

4. Unbounce – Get Your Free Copy Of The Report

A similar example from a different company: this lead generation form from Unbounce is pretty similar to the previous sample from SEMrush.

See how Unbounce uses lead gen forms

The headline is really straightforward and as it should the tagline builds on the offer in the headline.

Also, it explicitly describes what will happen after the subscriber submits the form. This method is another great way to increase conversions by clearly explaining what’ll happen next.

4 fields, 1 checkbox, and a CTA. In the 4 fields, they only ask for necessary lead qualification information.

The CTA has a nice contrast with the rest of the form, so it draws the attention of the visitors.

5. WordStream – Get Your Grade

Another really different form example. One of WordStream’s main lead generation tactics is a free AdWords Performance Grader.

A simple 1 field lead generation form example from WordStream

They do a great job of highlighting that they are talking about a free offer in the header. Also, the little “NEW!” badge is a nice touch and gives the feel of early adaption for the visitor.

The main headline clearly describes the offer, and the tagline highlights another huge benefit: “Find out where you stand in 1 minute…”.

This is the first form sample in the article which only requires an email.

They even put some text to make it stupid simple to know what to do next: “Enter your email address to get started.”

The CTA has enough contrast, and the text on it is straightforward and explicit.

Because of all these small but essential touches, this form converts exceptionally well.

6. Single Grain – Join 30K+ Subscribers

Surprise! An entirely different example from the previous ones. This is a newsletter subscription bar from Single Grain. It appears on the bottom of their site.

Check out how Single Grain uses this opt in bar to get newsletter subscribers

As you can see they utilize the power of numbers and social proof in the headline which is the recipe for high conversions. The actual offer is in the tagline, and the copy is great all together.

Other than that there’s just 1 field for emails and a call to action with a really straightforward copy.

1. LeadQuizzes

I put LeadQuizzes first because it’s not your regular, basic “run of the mill” type of lead generation software.

Their mission is to revolutionize the way companies generate leads by using quizzes. It’s an easy to use quiz maker which lets marketers create high converting quizzes focused on generating more leads and sales.

They have a great page full of impressive case studies, check it out to see how they can help you succeed.

2. Voila Norbert

Voila Norbert value proposition and screenshot

Voila Norbert was elected the most accurate email finder out there according to Ahrefs. Whether you’re trying to find prospects’ emails, or verify the emails, Norbert’s got you covered. They also offer 50 free credits when signing up so you can check the tool out for free.

3. Uplead

UpLead is a B2B prospecting tool that provides you instant access to 30+ million contacts. You can filter by 50+ criteria to find your ideal next customers and download their direct contact information to excel.

Drive growth with targeted sales leads Uplead

4. Snov.io

Snov.io is a great all-in-one platform that lets its users automate cold email outreach with an Email Finder, Email Checker, Cold Email Sender, and many more tools. Find prospects’ emails, verify them, create automated triggered email campaigns, and track sent emails right from your Gmail account.

Cold outreach automation platform

5. Pushcrew

Pushcrew is a great app to create excellent push notification so you can increase your website subscribers and later turn them into email subscribers to nurture them further down the funnel.

Pushcrew lead gen software sample

6. Unbounce

Unbounce is an easy-to-use, drag-and-drop landing page builder. They also have pop-ups, sticky bars and much more.

Create lead generation landing pages with Unbounce

I can honestly recommend it as I’ve been using it for over a year now and I love it!

7. Wistia Turnstile

With Turnstile you can specify a timecode when the video stops and shows a form to your audience.

Stop your videos and ask for contact info from the viewer with Wistia Turnstile

8. Omnikick Drip Optin

Drip Optin Omnikick built to incrase your sales

Drip Optin is a process by which you put every visitor into an engagement sequence. Once a lead opted in with their email you can ask them, for example, to follow you on Twitter on the next visit.

It’s a great tool to make visitors go through micro commitments and touchpoints. In every session, you can offer something different to your audience like files, coupons, discounts, opt-ins etc.

9. IntroBar

You plan to launch your product on ProductHunt?

Then you should know that it is a good thing if you offer something special for Hunters. But instead of showing this “gift” to everyone on your website you should only allow Hunters to see it.

Introbar gives you the opportunity to show a header to people who are coming from ProductHunt with a custom message.

Offer something special for Hunters with IntroBar

10. Lead Ads

Have you heard of Facebooks’ advertising option, called Lead ads?

You can collect contact information on Facebook profiles and push the data into your email marketing software right away.

It’s not the usual Facebook advertising where you send the traffic to a separate lead generation landing page but a solution that collects information on Facebook itself!

Use Lead Ads for effective lead generation on Facebook

11. Optimonk

Optimonk is a powerful, yet easy-to-use solution for on-site retargeting. Create exit intent pop-ups, slide in based on on-site behavior and much more.

Use Optimonk for on site retargeting to generate leads

12. Aeroleads

Aeroleads is a prospecting and lead generation software which can be used to find emails and phone number of any prospect instantly.

With AeroLeads chrome plugin, you can build your lead list in minutes and can transfer it to your CRM or marketing automation software.

Utilize Aeroleads for prospecting and lead generation

13. ContactOut

The ContactOut Chrome extension works on top of LinkedIn and Github, helping you find emails and phone numbers. This handy tool can help you get leads for your outbound campaigns.


Lead generation can be a huge challenge for businesses, so take inspiration from this massive list of examples, ideas, strategies, and tools. ?

Define a lead generation strategy and choose a couple from each section that fits your strategy and business model to start generating tons of leads.

Pay special attention to generate quality leads and nurture them well to convert them to clients or customers. ?

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